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Empowering marketers with AI knowledge
Practical knowledge and application of the latest AI tools for marketing professionals and teams.
AI Training for Marketers
We help marketers to develop confidence in applying AI in every day marketing practice.
  • Task-First, Not AI Tool-First
    We carefully select AI tools that are most useful for each marketing function. This way, your team learns tools that are practical and directly applicable, without feeling overwhelmed.
  • By Marketers, for Marketers
    Our training materials are crafted by senior marketers, not tech theorists. We focus on practical marketing applications, ensuring the lessons directly relevant to real-world challenges your marketing practice faces.
  • Stay Ahead, Not Just Keep Up
    We constantly update our training with the latest AI developments - so your team stays ahead, not just keeps up.

AI Marketing Training Modules

We tailor the training content to meet needs and demands of your marketing operations and team.

Module 1: AI Fundamentals for Marketers

Build practical fluency in AI and its impact on modern marketing.

Understand what AI can (and can’t) do, where it adds real value, and how it is reshaping marketing strategy, execution and decision-making. This module establishes a shared language and baseline understanding for marketers.

You’ll learn how to:
  • Understand the AI landscape and key concepts relevant to marketing
  • Identify high-value use cases versus hype
  • Apply responsible and ethical AI principles in a marketing context

Module 2: Ethical and Responsible Use of AI

Ensure marketers understand the ethical, legal, and brand risks of AI use and are equipped to apply AI responsibly in their organisations.

You’ll learn:
  • AI Ethics in Marketing
  • Legal and Compliance Considerations
  • Building Internal AI Governance

Module 3: AI for Marketing Strategy & Planning

This module teaches how to integrate AI into end-to-end marketing strategy and planning.

You’ll learn:
  • AI-Powered Audience Intelligence
  • Strategic Planning with AI
  • Budget and Performance Planning
PLUS Masterclass: Build a Full AI-Assisted Go-To-Market Strategy

Module 4: AI for Content Creation

Harness AI to produce high-quality, on-brand content at scale across written, visual, audio, and video formats.

You'll learn:
  • AI Writing and Copywriting
  • AI Visual Content Creation
  • Content Strategy and Personalisation at Scale
PLUS Masterclass: Build a multi-format content campaign

Module 5: AI for Search Engine Optimisation

Apply AI to transform SEO workflows — from keyword strategy and content optimisation to technical auditing and the new era of AI-powered search.

You'll learn:
  • AI and the Future of Search
  • AI-Powered Keyword and Content Strategy
  • Technical SEO and Reporting with AI
PLUS Masterclass: AI SEO Workflow Bootcamp

Module 6: AI for Marketing Operations

Use AI to streamline marketing operations, automate repetitive tasks, improve campaign management, and create more efficient team workflows.

You'll learn:
  • AI-Powered Marketing Automation
  • Campaign Management and Optimisation
  • Workflow Efficiency and Team Productivity
PLUS Masterclass: Build Your AI Marketing Operations Stack

Module 7: AI for Research and Reporting

Leverage AI to enhance market research capabilities, extract insights from complex data, and create compelling, data-driven marketing reports faster than ever.

You'll learn:
  • AI-Accelerated Market Research
  • Campaign Management and Optimisation
  • Workflow Efficiency and Team Productivity
PLUS Masterclass: Build Your AI Marketing Operations Stack
Learn AI for Marketing Your Way
Master AI for Marketing with expert-led sessions or independent study.
  • Workplace Team Training (Online or In-Person)
    We offer customisable AI marketing training for teams, delivered live in your office or virtually. Combines expert-led instruction with hands-on exercises, Q&A sessions, and real-world applications to ensure practical, actionable learning.
  • Self-Paced Online Courses
    Access expert-curated content anytime, anywhere. Learn AI marketing on your schedule with bite-sized video lessons, interactive exercises, and real-world projects (coming soon).
  • Free Workshops & Resources
    Discover AI marketing through live demo sessions, downloadable guides, and self-paced tutorials. Perfect for beginners to explore tools and strategies with zero commitment
Ready to future-proof your marketing skills with AI?
Get in touch.
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AI Marketing Academy
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